Little Rock, Ark. (KTHV) -- Facebook now allows you to register as an organ donor through your timeline on your profile page.
Now, every Facebook user can register in their home state.
"What I like to call the Facebook effect I think has already had an influence on the number of people who have registered." said Aubrey Brown with Arkansas Regional Organ Recovery Agency.
Brown works for the non-profit organization which recruits organ donors and provides public education. She says the latest feature to facebook should enhance and revolutionize the recruiting of organ donors.
She says it is quite simple. First your site should be converted to a timeline. Next, you click on "Life Event" on the left side of the page and then click on "Health & Wellness." Lastly, select "Organ Donor." The site directs those who are not donors currently to their state's website to enroll.
"Just because it's trendy... everybody wants to jump on board right." said David Weekley, a journalism professor at UALR.
Unveiled Tuesday, Brown says their website saw a 16% increase in donor registration.